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Listing at the Best Price To Sell
The most critical step in preparing to market a home is determining the listing price. naturally one wants to realize the highest return from the property. It is obvious that pricing a property under market value cannot provide the highest return. It is less obvious, but true, that pricing a property over market value will also produce less than the best return. The right price produces the best result.
With a proper market analysis, you will be able to see the value in your home compared to others' in the marketplace.
Listing Close to Market Value
Will allow you to get the best possible price in a short time on the market.
Listing Over Market Value
Your home may stay on the market for a while and potential buyers may think you are not serious about selling your property. Buyers today are more educated about Real Estate and know market value. You will ultimately end up reducing the selling price.
Listing Under Market Value
Be careful, you may get what you ask for!
By undervaluing your property you get the buyers attention, but you will usually end up
getting market value or scaring off those who don't want to be involved in a bidding war.
Choosing a Realtor
The decision to sell your home is an important one.
The person you choose to sell your home is an equally important decision.
Team Plant's Personal Guarantee
We will;
- Analyse all comparable homes sold in the area within the last six months(If necessary going back further)
- Prepare a Comparative Market Analysis (CMA) and review the information with you.
- Personally measure your home and prepare the MLS Data.
- List your home on the Multiple Listing System with comprehensive details to presell your home to other Agents
- Assist you in preparing your home for sale with a copy of our own "Dressing Your Home For Success" and go over areas of concern in order maximize the home's appeal, resulting in a higher sale price.
- Recommend a Home Staging company for better sales results, if necessary.
- Give you a copy of our own "Make Every Showing Count", a guideline for all showings.
- Give you a copy of our own "We Request", outlining security tips, while the home is for sale."
- Place the prestigious Forest Hill Real Estate FOR SALE sign on your property to promote the house to the neighbours and people who pass by.
- Personally contact neighbours and other agents active in the area about the house.
- Fax all agencies in the area with a JUST LISTED notice.
- Advertise your home on the Forest Hill Real Estate Web site.
- Advertise your home on the Team-Plant Web site. (www.team-plant.com)
- Advertise your home on the MLS.CA web site.
- Advertise your home in the newspapers
- Advertise all OPEN HOUSES both in the newspaper and on the Web sites.
- Hold an Agents OPEN HOUSE
- Advertise the home with a comprehensive Feature Sheet that highlights all the details of your home that the buyer and agents take with them to review.
- Contact the agents who have shown the home to get feedback and call you with the information. We will monitor: Professional opinions; Industry response;
- Provide buyer reactions; current market conditions and existing and recently listed competing properties.
- Keep in touch with you on a regular basis to review all the relevant feedback.
and
- NEGOTIATE the BEST and HIGHEST price for you.
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Read this before you try to sell your own home. |
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Occasionally, one can see "For Sale By Owner" signs, and some owners think that selling their own home will not only save them money, but believe they have an advantage over the sellers that have their home listed by a reputable Realtor©.
Before you decide to take on this very important and legally complicated process…remember not even most Real Estate Lawyer’s recommend selling your own home yourself in today’s market.
Here are a few of the reasons why:
1. You are limiting your exposure to potential buyers (less than 10% of what a good real estate broker will generate) which theoretically means your home will take ten to fifteen times longer to sell on the market.
2. The longer a home is on the market the lower the selling price is. Why? Because most buyers think that if the home has not sold after this long…there must be something wrong with the home.
3. The selling/buying process begins AFTER the buyer leaves your home. Most sellers think that all it takes is for someone to see their home, fall in love with the great decor… and the offer automatically will follow. Remember that the buying process begins after they leave your home. If a real estate agent does not represent the buyer, and they are looking on their own…they usually leave the home and start to talk themselves out of the buying process. If the buyer is represented by a real estate professional Realtors© are trained on how to overcome buyers remorse--a very common occurrence.
4. Because of the limited exposure you will very likely end up with a lower selling price. Remember, in order to generate the highest price possible for your home… selling means exposure. You need the maximum exposure possible, to generate the highest price possible.
5. Most buyers find it extremely awkward to negotiate or even to talk directly with sellers and therefore avoid FSBO properties.
6. Lack of negotiating experience and lack of pertinent information often will result in a lower selling price, or worse yet, a bungled contract and possible lawsuits.
7. The majority of qualified buyers are working with experienced real estate professionals.
8. Many serious buyers will pass by a FSBO home merely because they recognize that it is not in the real estate mainstream, this can some times make them wary.
9. As most local buyers now retain an experienced real estate sales person to represent them as their buyer-agency, you will probably be negotiating against an experienced professional.
10. Expected savings in broker's fees will also be greatly reduced if you offer a selling commission to entice real estate agents to bring potential buyers.
11. If you are planning to use a Lawyer to help you negotiate the offer, then your lawyer’s fees will be considerably higher.
12. Only real estate agents have access to the up-to-date market information. News reports cannot approach the timeliness or specificity available to agents. Further, real estate agents are involved in home sales much more frequently than the average homeowner is. This familiarity leads to a degree of expertise that provides an edge on negotiating and successful selling.
13. You only pay the commission to the real estate broker, if they successfully sell your home at the price you are happy with.
14. Accepting an offer is one thing, ensuring a safe and successful closing is quite another. Real estate transactions usually always have problems on closing. At times, expecting the Buyers and Sellers Lawyer’s to fight it out or resolve the problems, can sometimes mean the deal is lost. This is the time that your experienced real estate professional, can be the most important. Your Realtor© can act as a great mediator. Lawyers MUST act only on their client’s instructions and are not paid to negotiate.
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